Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Probably the most influential trend homes on the earth. Its world wide good results was not constructed via conventional advertising and marketing or mainstream developments, but through a Daring philosophy: problem the norm, break conventions, and let originality discuss louder than attractiveness. This unconventional tactic grew to become the foundation for CDG’s worldwide enlargement.
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CDG acquired Global attention by presenting apparel that turned down conventional Strategies of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide style editors and prospective buyers early in the 1980s.
This world wide visibility strengthened the CDG Hoodie identify and attracted loyal buyers from each individual corner of the planet.
The 1995 "Snooze" assortment consisted of striped pajamas "bearing prints of identification quantities and marks of military services boot prints".[30] Contemporaneous media coverage juxtaposed photos of the collection with photographs taken at Auschwitz focus camp, as well as controversy been given international coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company Comme Des Garcons in 1973. The brand's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").
The 2006 autumn/winter selection handled the notion in the persona,[15] the various ways to existing one particular's self to the entire world. Fusing tailor-made menswear with feminine elements which include corsets and flower printed gown fabrics, Persona was Yet another collection that put together the feminine Along with the masculine.
CDG created a powerful distribution procedure by inserting its goods in top luxurious merchants like Dover Avenue Industry, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model access to elite prospects globally although preserving its inventive integrity.
In 2017, the corporate launched a different fragrance, Concrete, and marked its launch from the US using a meal curated with the artist and chef, Laila Gohar.
Each retail outlet was developed as a creative space, improving CDG Hoodie's standing for innovation and supplying purchasers an immersive retail expertise.
While using the rise of internet shopping, CDG expanded its arrive at by providing collections by Formal and partnered e-commerce platforms. Social media and trend communities aided distribute the brand’s identity, generating parts like the Perform Heart tees and Converse sneakers viral around the globe.
The CDG x Converse Chuck Taylor became Just about the most identified sneaker collaborations on the globe, helping CDG attain worldwide mainstream visibility even though keeping genuine to its edgy creative imagination.
Comme des Garçons’ runway shows in Paris are legendary. Kawakubo’s theatrical presentations, often much more like art installations than fashion shows earned globally media coverage, reinforcing the brand's reputation for groundbreaking creative imagination.
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The corporate also generates a line of agendered fragrances, the majority of that are unconventional in the world of perfume and aligned While using the variations of its garments.[six]